4 Shortcuts to Creating Engaging Blog Content

blogGuest blog by Natasha Vorompiova, SystemsRock

In our day and age of content marketing consistently creating blog content can turn into a chore. We’d love to be that kind of person who can create quality content on cue, but, for most of us, it’s not our gift in life. However, there are a few shortcuts you can take. And you don’t have to sacrifice quality for quantity.

1. Do Q&As

Discussing something your readers have asked about is a surefire, easy way of creating great content. Just make sure you’re giving them regular opportunities to ask questions, e.g. create a Q&A page on your site linking the questions to your articles on them.

2. Share Clients’ Wins

Case studies are a simple, extremely powerful way of sharing content. All you need to do is ask your successful clients if they’d be willing to share their transformations. Then you can just create an intro and conclusion to frame their story. That’s it!

3. Ask the Experts

Create a series of questions you know your audience would love answered. Send one or more of these questions to industry leaders you admire and see if they’re willing to share their wisdom in 2-3 sentences. (Don’t forget to include a note of appreciation and tell them you’ll include a link to their websites!)

4. Curate Content

You don’t have to constantly create original content. Capitalise on the wonders of content curation, which involves collecting, analysing and presenting existing content.

As you can see, creating an amazing content doesn’t have to take forever.

What about you? Where do you get inspiration to create content for your blog or newsletters?

blogNatasha Vorompiova is the founder of SystemsRock, architect of business systems that work and a Certified Book Yourself Solid Coach. Her clients are small business owners who start their businesses with passion and a desire for freedom. Natasha creates systems that ensure clients get more done in less time and pave the way for greater profits and long-term success. Check out the FREE Systems Chick’s Guide to Transforming Busyness Into Business for simple ways to grow your business.

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