Giveaway Monday – Review of a service for mums in business
I was thrilled to have the opportunity to meet with Janina from Be Socially Savvy to discuss ways of improving our Facebook business page through higher levels of engagement, audience appeal and how to put some passion and personality into the content we post.
I must admit, I do spend A LOT of time on our Facebook page, regularly posting about recent and upcoming events, uploading photos to our gallery and keeping track of our new “Likes” and other people/businesses who post on our page. But I guess that’s where I’ve gone off track a bit, as Janina explained. Whilst I thought it was great to have so many “Likes”, it’s actually the number of people talking about our page which I should be concentrating on. Cue the light bulb moment.
One of the biggest challenges we face is getting people to respond to our posts and engage more on our page. Through Janina’s recommendation, I’m now looking at ways to make our posts less “business-like” and more about things I am passionate about and want to share with our demographic. Janina is completely right in saying that whilst it is a business page, people who follow you don’t generally want to hear all about the business!
There were a couple of times during our meeting where I’m sure my eyeballs popped out on stalks for the discovery of a better way to do things. I was under utilizing the tabs section which can be used as free advertising for your website. I need to look at including extra tabs to incorporate videos of our events or special offers and most importantly, Janina helped me to gain a better understanding of our Insights. That is, exactly who is engaging with our page, what posts/photos are working well and what are not. This was definitely another light bulb moment for me.
From the advice I’ve taken away from Janina, I now have a much clearer direction of how I can use Facebook to create higher engagement, get more local people talking about our page and make it a fun and appealing source of information that will hopefully generate more leads and build our awareness as a product and service of choice.
I would definitely recommend Janina’s services to anyone wanting a Facebook check-up. Here I was thinking I knew so much about it, yet I now have a whole page of notes to get started on that I can’t wait to put into action.
A little more on Janina Lear, Be Socially Savvy:
Be Socially Savvy launched in May 2011 and I have managed to help lots of small businesses know how to make better use of their pages. I looked after Decjuba for one year which was fun. I love helping people get their head around the world of social media in particular Facebook. I come up with marketing strategies to help businesses build fantastic engagement with their fans. I also run Piccadilly Market where I have built a wonderful community.
Reviewed by Nerilee Jones, Picture This Photo Booth:
Nerilee Jones from Picture This Photo Booth, offers a hire service for special events, Weddings, Trade Shows and Parties. Available Geelong, Ballarat, Melbourne and regional Victoria.
A one hour session specifically based on Facebook which I can tailor to what it is you need to know. We can look at what you are doing great and want you need improvements on, strategies to get a higher engagement and lots of little tricks that you may not be aware of. Worth $120. Drawn Fri, Aug 24
To win, leave a comment below on what’s something you’ve recently learned about Facebook?
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