From Unknown To Expert: Demystifying PR and Social Media for small business owners

Giveaway Monday – Review of a product for mums in business

You’re on the road to building your business, your head is full of ideas and you’re aware of what you need to know to become an expert in your field. You know you need to self-promote but how do you do it when there’s so many avenues to consider.

PR and social media for small business“From Unknown To Expert” clearly outlines the varied areas of PR and social media with no fuss explanations, covering branding, writing your bio, blogging, networking and many aspects of media. Of particular interest to me is the section on social media of which there are many options. Social media can be overwhelming, however Catriona Pollard demystifies this.

It has taught me how to set my pathway for my field of business. All the advice here can be adopted to whatever your field might be, using the Action Steps at the end of each chapter. The Action Steps are key, so use them.

No page unturned, my thoughts are clear allowing me to confidently strategize my next moves in planning business success.


Catriona PollardA little more on Catriona Pollard from Unknown to Expert

Catriona Pollard has first-hand experience in moving from unknown to expert. She started her business with nothing (not even a computer) in her sunroom. She had to figure out how she could become a well-recognised expert in PR to drive sales for her fledgling business.

Her transformation to an international speaker, popular media commentator and leader of a highly successful Agency has been captured in her book, From Unknown To Expert.

Catriona is the founder and director of CP Communications—one of Australia’s most respected and innovative PR and social media agencies. She works with world-leading brands as well as up-and-coming organisations, and is regularly featured across the media landscape.

She is passionate about social media, public relations, business and bringing them all together to create real, financial success for entrepreneurs and organisations.

Catriona’s step-by-step Unknown To Expert 5 Star System has been used by thousands of people to become highly paid and sought after experts and thought leaders.

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PR and social media for small businessReviewed by Lindy Dorne, Greater George

Greater George is my business in the making. I will be producing soft homewares and café wares – for the love of quality with a point of difference.

E:     M: 0418 873 968


The giveaway:

We have 3 x copies of  ”From Unknown to Expert” to giveaway, worth $27.95 each. To win, simply comment on the blog what you find most overwhelming in your business by Friday 5 December.

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8 Responses to From Unknown To Expert: Demystifying PR and Social Media for small business owners

  1. Alli says:

    Congrats to Robyn, Felicity and Susie – you have won a copy of this amazing book – congrats! x

  2. Fran says:

    The most overwhelming thing I find about business is there seems to be so many options and not knowing what choices are most viable, successful or even worth doing.

  3. Tiffani says:

    The most overwhelming thing for me is knowing exactly what has to be done in order to generate sales and exposure but being able to execute it effectively is very difficult when it’s just you. There are so many different paths and avenues you can take but knowing where to start can be daunting and when it is your own business it’s too easy to say, I’ll deal with that tomorrow!

  4. Robyn Amott says:

    The most overwhelming aspect of running your own business is hearing all the advise on what you should do, understanding which will give you the best return on investment for your time. It all makes sense but which aspect will give me the highest level of client/money transfer.

  5. Robyn Stitt says:

    Even with my business’s name as Overcoming Overwhelm, marketing overwhelms me.
    Mostly relying on FB and word of mouth currently but would love to be seen as an expert and therefore sought out.

  6. Felicity says:

    I find the hardest thing in business is switching off after juggling so many things inside your head during the day.

  7. Running your own business is overwhelming, there are so many things that you have to do, so many different “hats” you have to wear, and PR and social media is another hat we wear. It would be great to find out some tips and tricks to simplify these tasks. It is always hard writing about yourself, and writing about your own business is also tricky, so some tried and tested ideas would always be handy!

  8. The most overwhelming thing I find is knowing all the options and opportunities of what I could do for my business and simply not having the time and then not achieving any of them! Would love someone to put them in a priority list for me!

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