Has social media ruined winning awards?

Written by Alli Price

I was recently chatting with someone about an awards competition that was based on social media voting and was told the awards weren’t taken seriously in the Industry for that very reason – they were awarded to those with the most votes.

I hadn’t really considered it before but since hearing that comment I have thought about it a lot – and have decided that social media has ruined winning awards.

social media, award, mumpreneur, mum in business

I’ll tell you why I think this:

  1. More and more awards are now based on popularity than merit, with the outcome being determined by the person that manages to wangle themselves the most votes. So how does a mum (or anyone) in business manage to win if they just don’t have the time or reach? One mum I know, trying to win a competition, spent her whole date night on Twitter. She lost, in more than ways than one.
  2. It sounds fabulous to say you’ve won an award but the more this type of voting goes on, the less people will actually assign any value to a win.
  3. The more I receive requests to vote for people, the less-inclined I am to do it. Imagine three years from now, with endless requests to vote? Eventually, that disinterest will extend to the awards themselves – and the winners.
  4. Social media has made awards more about rewarding the business/organisation running them than the winners. Is it about recognising the best or is it about generating hits for the awards site and getting exposure for them?
When questioned by a mum recently about how one would go about awarding prizes without social media voting I replied that they managed to do it before Twitter and FB so why not again?!
So, I have decided that I won’t be entering any more competitions based on social media counts for the following reasons:
  1. I don’t want to bother all my friends, family and associates to vote for me.
  2. I want to win a prize for the amazing things I’ve done, judged by my peers, rather than because I have more contacts than you.
  3. I don’t want to send all my traffic to someone else’s site – instead I’ll focus on keeping them on mine!
  4. I’d rather spend my time and energies on marketing, writing and networking for my business, as opposed to crafting yet another tweet begging for votes.
What do you think? I’d love to hear your thoughts.
Cheers! Alli x
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12 Responses to Has social media ruined winning awards?

  1. Jodie Daniel says:

    Agree. I’m not sure what “awards” you are talking about, but I’ve seen a number of competitions that require ‘likes’. I once entered a competition for a $500 coles voucher. it ran for 2+ months. I was winning the entire time, but in the last couple of days… some uni guy with 2,000+ friends came along and got 800 votes in 1-2 days. I was devastated. nearly all of my 350 friends had voted for me. But I couldn’t catch up to him. I swore I would never enter another of those competitions again. And as a business owner, I would never run a competion like that on my FB page.

    • Alli says:

      Jodie Daniel » So frustrating aren’t they Jodie – and clearly only benefit the company running the ‘award’. Hopefully enough people will give up and the companies will be forced to even things out a little. Cheers! Alli

  2. Monique says:

    I so agree Alli, you have summed it up perfectly. Both from a nominee and voter point of view.

    • Alli says:

      Monique » I’m glad you agree Monique – I was a bit worried putting this post out there as I didn’t want to offend award organisers but felt it was something that needed to be addressed, cheers! Alli x

  3. Nathalie says:

    Maybe you should set up your own Motivating Mum Awards, your rules;) i’d vote for you xx

  4. Absolutely. Best thing to do is decide which one award (however judged…but probably on merit) would make the most difference to your business if you won it and then focus all your effort on that. Believe me, I’ve sat on a number of top end judging panels….and it’s what the winners do!

    • Alli says:

      Julia Bickerstaff » That’s a really good point Julia – it’s so hard stretching ourselves thin trying to enter everything and anything! Cheers. Alli x

  5. Cath says:

    Hear hear. I avoid any awards that are popularity based, including TV, social media, SMS voting – anything like that. It speaks of schoolyard tactics – and I wasn’t one of the popular kids – why go there again?

    Awards on merit I say! Personally, I just think they’re being lazy, avoiding putting together a decent judging panel.

    • Alli says:

      Cath » I agree that it is that Cath – and also, it’s become more about getting hits on your site than actually running awards to award people! Bring on the awards awarded on merit!!

  6. Pingback: Biz Mums Blogging Carnival October 2011 | Motivating Mum

  7. Alli says:

    Thanks for your feedback Dhea – it would be very helpful to have both. That way those of us with large followings and those of us without both get a crack! Cheers, Alli x

  8. Dhea says:

    Hi Alli

    Totally agree. this reminds me of the logie awards that are based on popularity But they also have peer assessed awards in the same category. So yes get the popularity but also have the merit based awards. I don’t vote for anything via fb. Thanks for bringing this topic up.

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