Written by Alli Price
I was recently chatting with someone about an awards competition that was based on social media voting and was told the awards weren’t taken seriously in the Industry for that very reason – they were awarded to those with the most votes.
I hadn’t really considered it before but since hearing that comment I have thought about it a lot – and have decided that social media has ruined winning awards.
I’ll tell you why I think this:
- More and more awards are now based on popularity than merit, with the outcome being determined by the person that manages to wangle themselves the most votes. So how does a mum (or anyone) in business manage to win if they just don’t have the time or reach? One mum I know, trying to win a competition, spent her whole date night on Twitter. She lost, in more than ways than one.
- It sounds fabulous to say you’ve won an award but the more this type of voting goes on, the less people will actually assign any value to a win.
- The more I receive requests to vote for people, the less-inclined I am to do it. Imagine three years from now, with endless requests to vote? Eventually, that disinterest will extend to the awards themselves – and the winners.
- Social media has made awards more about rewarding the business/organisation running them than the winners. Is it about recognising the best or is it about generating hits for the awards site and getting exposure for them?
- I don’t want to bother all my friends, family and associates to vote for me.
- I want to win a prize for the amazing things I’ve done, judged by my peers, rather than because I have more contacts than you.
- I don’t want to send all my traffic to someone else’s site – instead I’ll focus on keeping them on mine!
- I’d rather spend my time and energies on marketing, writing and networking for my business, as opposed to crafting yet another tweet begging for votes.