Giveaway Monday – Review of a product for mums in business
Handle Your Own PR is the brainchild of Jules and Simone who believe PR is not rocket science and everyone can do it. I was lucky to review a press release list through Motivating Mum in the lead up to our What’s On 4 Junior Awards. As someone who has not had any formal or informal training in PR, this was a great starting point for me as I knew who I wanted to get in contact with but also knew getting these peoples contact details wasn’t going to be easy.Once you have made your selection based on the most relevant media contacts for your business, it is emailed to you in the form of a spreadsheet. This then becomes similar to a ‘working in progress document’ as you can add further comments and conversations in adjoining columns.
The contacts in the media lists have approved giving their details, which is very important in building a relationship with them and provide their contact names, email addresses and phone numbers. You can then click on ‘view sample’ to see which media are on the list before hand to enable you to make an informed choice. They do say that if the email does ‘bounce back’ or the person has moved on to let them know and they will get the replacement details for you.
I was really impressed with the quality of the contacts on the list. There were details for many of the major parenting magazines and online businesses that I wanted to connect with which enabled me to create a plan of who I was to contact straight away. I saved so much time in researching and calling people to try and chase details, making the investment very worthwhile.
Utilising this service would be beneficial for small to medium businesses, start-ups and home businesses. During my Awards campaign I was able to make contact with publications who were happy to connect and receive my press release and received coverage as a result. I highly recommend people, especially start ups consider this service when planning PR for their business.
After many years working with small clients, Jules and Simone set up Handle Your Own PR in 2009 for people who need PR but may not have the funds to employ an agency and are happy to do the hard work themselves. Handle Your Own PR is a DIY PR service for small, medium and home based businesses.
Elise Easdown is a mum of two little ones and the owner of the award winning What’s On 4 Australia directories, including What’s on 4 little ones, What’s on 4 school kids and What’s on 4 kids parties.
Handle your own PR are giving away a free media contact list of your choice to the value of $250. Perfect for someone who wants to promote their business in the media in 2013!
Extra bonus for Motivating Mum – 20% off all media lists using the code MM20.
To win, leave a comment on your biggest struggle with PR, by Friday 5 July 2013.