Written by Alli Price
I attended a great conference on Monday – the Artful Business Conference.
I was insanely excited as the speaker line-up was crazy good – all my biz crushes in one room at one time – Karen Gunton of build a little biz, Denise Duffield-Thomas of Lucky Bitch, Lisa Messenger of Collective Magazine, Valerie Khoo and Julia Bickerstaff of The Business Bakery.
During the breaks I was like a stealthy leopard, stalking and tracking them all down to introduce myself, have a great chat and tell them what I loved about each of them. I did this for two reasons:
- To start/develop a relationship that could lead to…well, anything really! Maybe working together in the future, maybe cross-promotion or maybe just knowing someone fab in the same Industry as me.
- So they knew about me and what I do in the hope that they liked me/my business enough that they might refer to me in a social media shout out or even refer others to me. Or start a relationship that might lead to this in the future.
However, when I looked around during one of the breaks I noticed that many of the women at the event had returned to their tables with their morning tea and they continued to do this in every break. Not many were approaching the speakers.
I was surprised. Especially as during her talk Denise had said that people who tended to be lucky were those that reached out and connected with new people and built their networks, thus expanding on the possibility of opportunities.
Julia had also made an important point – that business owners were not nearly rigorous enough about Marketing their business, that it should happen on a daily basis.
And I whole-heartedly agree. If you aren’t shaking hands with people and telling them about your business then that’s one less person in the world that knows about you. So don’t ever let the opportunity pass you by – especally when it’s one of your biz heroes.
Cheers! Alli x
p.s. if you wish you could network with confidence – check out this blog I wrote a while back x