Tag Archives: Value

This post brought to you by Shop A Docket There is so much competition out there to reach your ideal customer – how do you stand out from the crowd these days? As small business owners, we’re all looking for … Continue reading

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Written by Alli Price I’m not sure if you’re aware of this but not so long ago Kmart nearly shut their doors. Why? They were no longer making enough money to warrant staying open. You’re probably not aware of this … Continue reading

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Guest post by Jon Manning, Pricing Prophets We all know that people are better at making relative judgments than they are at making absolute judgments. The same applies in the world of pricing. It is much easier to set a … Continue reading

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Guest post by Jon Manning, Pricing Prophets Oscar Wilde once famously said “a cynic is a person who knows the price of everything and the value of nothing”. I wouldn’t classify myself as a cynic, but being a pricing consultant, … Continue reading

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Guest post by Jon Manning, Pricing Prophets Two Pricing Consultants walk into a restaurant. They haven’t seen each other for a couple of years, so a bit of a celebration is in order, which also partly explains the choice of … Continue reading

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