It’s prime time for bloggers and businesses to unite for a rewarding collaboration.
As a blogger it can be extremely hard to monetise your blog, you spend countless hours writing articles and building traffic.
Often making money can feel overwhelming and tiresome.
On the other hand you have spent so much time building content so you don’t just want to pimp yourself out to any old business. Bloggers have an incredible amount of integrity and work hard to protect their brand so it is possible to align yourself with businesses while still keeping “on brand”? Yes.
A fantastic business to consider for your blog is Mums in business, Why?
Because, like you, mumpreneurs have spent long hours on their business, your values are more likely to be aligned than, say, with a large company and you’re all after the same thing – growing your business/blog.
5 Things You Should Know About Mums in Business
Know your Target Market
This is a crucial element to finding the right business to work with. Ensure you know exactly who your readers are and what they like and can benefit from. They usually have little money to spend on marketing they need to know that you are the right match for them.
Write Down a Business Wish List
Build a list of all of the businesses you think are aligned with you, your blog and most importantly your readers.
Put Together a Media Kit
Include a bio, a brief on your blog, how many people are in your community. For example; Facebook 2000, Twitter 5000, Blog Subscribers 1000, Blog page views 20,000. Try and have all of this information on one page and write it in your own voice. On the following page/s you can have your fees and any other relevant information. I also include a press page that has all media coverage we have had, this adds to the value of the exposure they can receive.
Place a PR Page On Your Blog
Make it easy for businesses to see what you are looking for in a business and what you will and will not except. Any conditions you might have on products or whether you do sponsored posts, reviews and/or advertising.
Learn to Romance Businesses
Just remember that this is a process so take it easy. Think of it as meeting a potential love interest, you wouldn’t walk straight up to them and ask them to take you home. Have a conversation and see if there is potential, do you like them? Don’t tell them how fabulous you are on the first date make a point of listening to them and asking them what they want and what they like. Then if you can feel sparks ask for second date then on that date you can tell them how fabulous you are. When you do this it is crucial it comes from their perspective and not yours, for example what they will gain and why you think this romance should blossom.
Don’t forget that as you’re both building there are more opportunities than just working in this way. You could swap badges, shout
Renee Mayne, aka The Bra Queen is renowned for transforming businesses from successful to out of this world in no time at all. With her honesty, original thinking and eye for awesomeness she can take your business to the level you’ve always wanted. www.braqueen.com.au